Meet the &tag
the trusted, portable, connectable identity people own
like &amanda or &jeff. we trademarked “&” - seriously - so that &yourname is yours everywhere.
Claim your free &tag
You can only claim one free &tag. People use real names here.
Interested in getting a premium &tag for a brand or public figure?Contact us!
People first
You should own your identity, connections + info
Freewill, privacy, and agency are fundamental. Connection between people creates joy. & is being built accordingly.
For developers
Help build the missing identity layer with us
The &tag is sovereign identity for the agentic age. One MCP call, real human context, consent-native.
what's an &tag
A verified identity that works across the web + always on your terms
We're building a world where people — not platforms — own their identity, and their relationships with AI. Where the first thing an app knows about you is what you chose to share.
one identity | every AI interaction | you decide what's shared
&andi.smith
&kaycee.cambell
&ty.jones
what's the purpose?
The internet should remember your preferences + amplify your choices
With &tags, platforms recognize and uplift people from the first request, building connections that center trust.
People (&ees) decide what to share and how to connect — delivering better data and nurturing trust and joy between people and platforms.
privacy | transparency | collaboration
where else can i use &tags?
Be you, everywhere
Like-minded developers and builders are weaving the & platform into their work — creating tools that amplify choice, trust, and shared joy for all.
Soon, people (&ees) will be able to carry their preferences with them across platforms. From coffee orders to clothing sizes, &ees can connect and share their preferences with ease.
& ecosystem | associated apps and platforms
Claim your free &tag