Your &tag is your permanent digital address that unlocks your sovereign data and digital identity. You can share your &tag with others or let it loose in the wild for others to find and engage with.

In solo mode, you can train your & on the ideas or topics you’d like to share with others. Your & will also learn how you feel about sharing and privacy. Your & will reflect back how it represents you so you can tune and expand.

Invite friends to participate in a group experiment where each participant’s & will negotiate with the other &’s — then surface insights based on permissioned data sharing.

Music is our first data context add-on. Import your playlists, tune your music preferences and discover unexpected insights between you and friends.