Your name.
Your data.
Your story.
Build an identity you control and use it to unlock better experiences everywhere. Share what you want, with who you want, and actually benefit from the value you create.
How & works for you
Claim Your Name
Your &tag is yours forever — like a domain name for your identity. Register it once, use it everywhere. First come, first served, and no platform can ever take it away or lock you out.
Control Your Data
You decide what to share with every app, brand, and service. Set permissions once or customize for each interaction. Your data creates value for you — fueling better experiences, not someone else's quarterly earnings.
Own Your Story
Build a living collection of your experiences, interests, and expertise. As your &tag learns about you, technology becomes genuinely useful — understanding your context while you maintain complete control over your information.
What you can do with your &tag
Beyond the Broadcast
Get closer to the creators, artists, and brands you care about. Share your interests on your terms and unlock personalized experiences, exclusive content, and real relationships — not just one-way broadcasts.
Whether it's early access to releases, personalized recommendations, or special offers, your &tag creates direct value exchange. You share what you're comfortable with, they deliver experiences tailored to you.
Stop Rebuilding Your Profile Everywhere
Your &tag works across apps, services, and platforms. Sign in once, and your identity travels with you — but you control what each service sees.
New app needs to know your music taste? Share it. Shopping site wants your body measurements? Share that, and how you like your clothes to fit. Professional platform needs your work history? You decide what to reveal. One identity, infinite configurations.
Make AI Actually Helpful
AI is only as useful as the context it has. Your &tag gives AI systems the information they need to genuinely help you — while you maintain complete control over what's shared and when. Get recommendations based on your actual preferences. Let AI handle tasks with your real context. Enable agents to act on your behalf — always with your authorization, always under your control.
Simple to start, powerful in practice
Claim Your &tag
Get your unique identity in minutes. Choose your name, verify your phone number, and you're done. Like claiming your username, but it works everywhere — not just one platform.
Build Your Story
Start adding what matters to you: your interests, experiences, preferences. Connect your existing accounts if you want, or start fresh. Your &tag gets smarter as you use it, learning to represent you accurately across every interaction.
Connect and Benefit
Use your &tag with brands, services, and communities. Each time you connect, you choose what to share. Get personalized experiences, exclusive access, and actual value in return for your data — instead of giving it away for nothing.
Beyond individual identity
&tags can link together for group decisions and collective action — enabling everything from planning with friends to complex business negotiations. Each person maintains their privacy while the group coordinates intelligently.
Think of it as group chat, but your agents do the coordination. Whether you're planning a dinner, negotiating a purchase, or making collaborative decisions, composite &tags enable sophisticated multi-party interactions while protecting individual control.
&beth.fine&wholefoods
Recommend a meal kit Beth will like.
&rivian&toyota
What's your best offer for an SUV that fits my budget?
&mikey&sara.low&tony
Find us something interesting this weekend.
&rob.hartman&apple
Do I need a new phone this year?
&dj.chole&yasmin&spotify
Recommend a classical electronica playlist.
&pam.taylor&yosemite
10 mile hike I'd love.
Open by design
& isn't another platform competing for your attention. It's infrastructure, like DNS or email, designed to work everywhere and last forever. Open protocols mean anyone can build, and you're never locked in.
For Developers
Build on open protocols and integrate &tags into your applications. Our APIs and MCP server make identity, data exchange, and agent coordination straightforward — so you can focus on creating value, not rebuilding infrastructure.
For Brands & Agencies
Create direct relationships with your community. Understand your audience without invasive tracking. Deliver personalized experiences while respecting privacy. Early partners shape how this technology develops.
For Everyone
Your &tag works everywhere because it's infrastructure, not a platform. No company can shut it down. No acquisition can change the terms. No pivot can make your investment worthless. It's yours, permanently.