Move the world toward joy
We're on a mission to move the world toward joy by building technology that works for people.
rewire the internet with one simple question
“What moves people toward joy?”
a little joy
Give everyone their name for the intelligence era.A real name you own. Protected by global trademark. Portable across every platform. Free to claim. Yours for life.
sovereign | portable | yours for life
a lot of joy
Communities generate intelligence from shared culture.When &tags connect, people own their data and share it on their terms. Intelligence grows from what people actually love.
shared culture | real overlap | your terms
a world of joy
When technology is fueled by who we are, intelligence finally works for people.A new era of apps, agents, commerce, and creativity built to promote human well-being.
apps | agents | commerce | creativity
a not so joyful era
Technology has been designed to extract, causing harm to people and society.
People and the things we actually care about were left out, allowing the Attention Economy to become a $1 trillion dollar behemoth.
Identity became performance
What was meant to connect us became a place to perform for algorithms.
Connection became entertainment
Platforms optimized for attention, not well-being. Divisive practices pulled us apart.
Intelligence era could amplify this
If the same practices continue into AI, who we are will be entrenched in platforms forever.
A future moving toward joy
foundation for joy
A public benefit corporation. Purpose in the charter. IP that protects people. A team that chose to be here.
people get &tags
Claim a name. Fill it with joys. Blend with others. Shared culture becomes visible for the first time.
&tags as global infrastructure
Developers build on the identity layer. AI trains on what people love. &tags become portable intelligence, everywhere.
