beta app now available
Meet the &tag
a universal handle that’s the trusted, portable, connectable identity people own
universal handle
connections
memory
agents work for you
Claim your free &tag
Interested in getting a premium &tag for a brand or public figure?
Contact us!People first
You should own your identity, connections + info
Freewill, privacy, and agency are fundamental. Connection between people creates joy. & is being built accordingly.
About usFor developers
Help build the missing identity layer with us
The &tag is sovereign identity for the agentic age. One MCP call, real human context, consent-native.
Build with uswhat's an &tag
A verified identity that works across the web + always on your terms
We're building a world where people — not platforms — own their identity, and their relationships with AI. Where the first thing an app knows about you is what you chose to share.
what's the purpose?
The internet should respect your preferences + amplify your choices
With &tags, platforms recognize and uplift people from the first request, building connections that center trust.
People (&ees) decide what to share and how to connect — delivering better data and nurturing trust and joy between people and platforms.
privacy | transparency | collaboration
where else can i use &tags?
Be you, everywhere
Like-minded developers and builders are weaving the & platform into their work — creating tools that amplify choice, trust, and shared joy for all.
Soon, people (&ees) will be able to carry their preferences with them across platforms. From coffee orders to clothing sizes, &ees can connect and share their preferences with ease.
& ecosystem | associated apps and platforms
